Kaden is a young entrepreneur and retired hockey player who saw a need in his small community for low-intensity indoor recreation during the cold Minnesota winter months. He decided a golf simulator would be the perfect option, and needed a full brand identity to market his new business and appeal to his target audience.

Kaden's ideal customers are athletic young men who take pride in the distinct culture of small-town Minnesota. They are simple, masculine, kindhearted, and probably still talking about the time their local high school hockey team won the state championship in the 90's.

I knew MinneGolf's branding would have to include the iconic Minnesota state outline, a youthful but masculine color palette, and a vintage vibe.